This masterclass explains how the sync business and sync licensing works. It provides the copyright law you need to know to fully understand the ins and outs of sync deals – and explores how co-ownership and the slicing of rights makes things more complicated, especially on the songs side.
This masterclass is in eight sections:
Where sync fits in
The different sync clients
Music copyright basics
Music licensing basics
Sync deal basics
Licensing music for TV
Licensing music for movies, games and ads
Other options for accessing music