Data increasingly powers the music industry. Rights and track data is key to the digital music experience, allowing streaming services to build powerful discovery tools, and ensuring everyone gets paid whenever their music is played. Fan data is key to music marketing. And with access to data from across the roster, label-led marketing campaigns are more powerful than ever, providing artists with the insights and below-the-line audiences they need to maximise streams and grow the fanbase.
This masterclass is in eight sections:
The different categories of music data
Track data
Rights data
Data standards for works
Data standards for creators
Fan data
Utilising fan data
Data protection rules